As I was saying Mike, I think it would be a better idea to give the money to the guy whose business was improperly listed in order to hire a lawyer. He should first fire off a letter to the governor saying that his business name was falsely and without his knowledge or consent used in the ad, second he should explore preferring criminal charges against SUWA, third he should pursue a civil suit in order to force them to pay for and print a full page retraction in the very same paper admitting their guilt and deceitful practice, further to recover any monetary loss to his business along with legal costs and punitive damages. If any or all of those measures proved to bear any fruit, it would tend to have a lasting and very nullifying effect on whatever SUWA had to say from that point forward. I think he has legal grounds to proceed on one or more of those lines. The message traffic associated with the ad on the off road message boards alone provides evidence of the potential damage to his business that they have sought to do. I do not think it would be all that difficult to show malicious intent on SUWA's part either.
